PACIFICO BEER - SOCIAL MEDIA CAMPAIGN - 2022
Created for Pacifico’s Cinco de Mayo campaign, the pieces reinterpret the celebration through illustration and motion, focusing on connection rather than spectacle. Inspired by Mexican graphic culture and everyday rituals, the animations translate the brand’s spirit of independence into a warm audiovisual language. 

Daniel Diosdado developed a bold illustrated universe rooted in color, iconography, and festive symbolism. Alba Motion shaped movement and rhythm, transforming static compositions into living scenes that unfold naturally and playfully. Rather than advertising the product directly, the animations evoke the atmosphere surrounding the celebration — shared moments, discovery, and a sense of belonging. Social media content.